Most Common Mistakes in Mobile App Marketing

Posted on Posted in Mobile Apps, White Papers

In this world that we live in today, we depend on the apps to help us do so much more and there is a need to make sure that we can make them better. It is not easy to get the apps out there and there is a need to make sure that when you are marketing, you do not make mistakes.

We know the common mistakes that people make when they are marketing. That is the reason why we will tell you what you need to avoid and how you can do that.

You need to show the people that what you have is valuable and that you can give them what they need. There are so many things that you will need to do that will help you market properly. In mobile app marketing, you need to be aware of these mistakes and you need to avoid them.

  1. Assuming that Apps Are Just Mini-Websites

The Fact

No man, they are definitely not mini-websites. Do not treat the app like a simplified version of the websites. With the evolution that we have seen in the market, you will find that there is a difference is how the two are related. They are not even tested the same.

With native apps, you get the chance to provide something that is unique and more useful than a website. Mobile is a separate domain that needs to be ruled differently. The rules that you use over in websites should not apply here.

Action to Take

You will need to make sure that when you make the app, you do not pack everything that you would into a website here. You need to make sure that it is minimalist and that the loading time is very fast and the processing is swift too.

Here is a design tip;

  • Minimalist interface
  • Optimal font size
  • Single or double tone colors

Take care.

  1. Develop the App First and Market Later

The Fact

Well, aren’t you wrong when you do that? We measure the success that you have had when we look at the number of downloads that you have had. Now, before you can get all these downloads and dream up all the big money that you will make, you need to think about marketing.

Planning for marketing is something that is not that easy and that is why you need to be careful how you do it. There will be no room for errors and that is the reason why you have to be having a solid plan that will give you the users that you need to have to get that big money.

Action to Take

You need to have a website that will be all about the app that you have created. There, you can share all the cool screenshots and demos and videos that will make sure that people know how this works and how they can get it better

There is also social media which is where you can go to when you want to get the most people. Use;

  • Company blog
  • Guest posts
  • Reviews
  • Video app reviews

Use these and everything that you can get.

  1. Assuming that a Mobile Website is an App

The Fact

Now that we have over a million apps on the Appstore, we can say that the standards have shot through the roof and you will need to make sure that you do not get left out because you are mediocre. We demand the best out of you as users.

Do not make a front page for an app and then redirect to a site. Native apps have something of their own that cannot be transferred over to mobile websites.

Action to Take

Focus on the platform that has the target audience and develop and app that is solely for that platform. That is how you will get what you need. You will develop native apps that will work faster and with less processing power usage.

If you want to go cross-platform, use a cross-platform app development model for consistency in look and feel.

  1. Assuming that Customers Will Make the App go Viral

The Fact

Well, I will not lie to you. This happened for Zuckerberg and that was it. Unless you have something that is really radical like Facebook, you need to know that you will make the app go viral not the users. You can only collect them and that is something that you do not need to forget.

With people, you will find that they are all about themselves and not you as the app developer. If the app does not do what they want, they will move on to one that will give them what they want.

Action to Take

User retention is the one thing that will matter here and that is the reason why you need to make sure that you the best analytics team and that you know when you are making a mistake. Design the app to be exactly what the users want it to be and that is how you will retain them.

  1. Assuming You Have The Perfect App and That no Feedback is Necessary

The Fact

Do not lie to yourself. This is a myth and if you think you are perfect, then you are “mythtaken” to be blunt. When customers find it impossible to share their experience, they will not like what you have given them. Customers love complaining and you got to let them do that.

Do not choke them with the app and leave thinking that they will just adapt to it. This is not true. They want something that they can occasionally trash.

Action to Take

Make sure that you can get feedback. It is that simple with this one.

To Wrap Up

These are the mistakes that are most common. There are other small pitfalls but if you can avoid the big five, you will be fine. There is no need to make something that is good and watch it fail.


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